BRANDING
APP DESIGN
The assignment was to create a modern and visually engaging brand identity and app for MixBox, a subscription service delivering creative, mixologist-crafted cocktails. The goal was to design a distinctive, user-friendly experience that reflects the brand’s creativity and quality, while ensuring seamless usability.
I started by defining the brand’s values and understanding the target audience. I then created a brand board with warm, calm, and cozy colors to reflect the experience of making cocktails at home. I designed a fitting logo, selected complementary fonts, and chose photo styling that aligns with the cozy, homey feel.
